Medical care, Aesthetic, and wellness are fused

Medical care, Aesthetic, and wellness are fused (Lee Yoon-sung/immune physiology expert)

Medical care and Aesthetic

Medical practice

If you look at the interpretation of the Written law (sexual law) on medical practice, in Korea, Article 12 (1) of the Medical Law briefly describes it as "the implementation of medical technologies such as medical and premature birth (an act of helping newborn babies) and nursing." Therefore, it is not known in the Written law how far the medical practice is and where the medical practice is not.

It is true that there may be various interpretations regarding the scope of application of the prohibition on unlicensed medical practice under the Medical Act, and it has been applied differently to lawyers who apply the law.

This is a slight variation in most countries' medical legislation, but there is usually no clear explicit definition as above(Countries such as Europe, Japan, and Korea that follow continental law (German law analogy) are almost identical).

​​The Supreme Court of Korea interpreted the following interpretation of this ambiguous legal provision of the Written law.

"Medical practice means the practice of medicine, optometry, prescription, medication, or surgical procedure performed by a qualified person with experience and skills based on medical expertise." 

It also defines "the act of preventing or treating disease and acts that are not performed by medical personnel that may cause health and hygiene harm are defined as medical practices."

To explain this easily, "Incisions , invasive (insertion, injection, acupuncture, etc.), diagnosis, prescription, physical pressure (chiropractic, massage, etc.) drug injection and drug prescription are all medical activities."

On the other hand, it is considered a medical practice to do anything using the expressions of treatment and prescription without doing the above.

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Aesthetics

According to Article 2, Paragraph 5 of the Public Health Management Act in Korea, "beauty business" is defined as a "business act" that beautifully decorates a customer's appearance by taking care of their face, hair, and skin.

Therefore, cosmetology can be seen in the categories of hair design, hair and scalp care, skin care, makeup, nail care, and art. In the past, consumer goods such as cosmetics accounted for most of the aesthetic market, but since 30 years ago, there has been a recognition that there is a limit to the pursuit of beauty for the human body just by applying it to the skin and grooming it from the outside.  

So the perception that we can truly pursue beauty by improving the functioning of the human body is becoming commonplace.

As a result, products and services that combine beauty and medical fields are creating a big market due to the spread of technology growth of beauty medical devices and the expansion of consumers' consumption capacity, and are showing high growth every year.

Looking at the Aesthetic business field in most countries, simple cosmetic procedures are performed in the skin care process even though they are not dermatology hospitals, and the means of the treatment are clearly performed by using various medical devices such as various laser machines and compression syringes, which we will see below.

Wellness

According to the definition of the World Health Organization (WHO), health refers to physical, mental, and social well-being. This is a term that focuses on the extension of a healthy life. The concept of health gradually expanded as the times changed, focusing on improving the quality of life.  The umbrella term is "Wellness." Wellness is a combination of well-being and fitness, and it means a well-being and healthy life. Well-aging terms are the same concept.​

Anti-aging is the same concept, a series of efforts through science and technology to prevent the aging of living beings from reaching the end of their lifespan, in particular delaying the aging of the human body, stopping and maintaining the status quo, or reversing (recovery = Recupero in Italian) and return it to a youthful state. 

The reason behind the emergence of this term is the development of various related technologies such as information and communication technology (ICT) and biotechnology (BT) and the emergence of new industries that converge them. 

It became an industry that naturally emerged as products and services that encompass the telemedicine system for patients with discomfort and strive to prevent diseases in healthy people began to appear on the market one after another. 

Anti-aging is a concept that originated in the 1980s in the United States as a campaign for preventive medicine, and refers to all products and services that prevent, manage, and treat aging mechanisms. Wellness for anti-aging is largely divided into 

① medical and equipment (Botox, fillers, energy, physical-based beauty and various medical devices), ② consumer goods (functional cosmetics, health functional foods, natural foods, etc.), ③ services (immune center, rehabilitation center, esthetic shop, yoga center, natural healing center, pilates, health, etc.)​

Representative of the convergence industry, medical and health care, and beauty

​Until now, treatment in hospitals has centered on diagnosis, drug prescription, and surgery.  However, in modern society, intractable chronic diseases that cannot be known by doctors as well as the name of the disease, and as more and more people with reduced immunity are increasing, especially in the age of aging, it is becoming common knowledge that the treatment methods that have been carried out in hospitals have limitations. What emerged naturally at this point was the convergence of elements of Aesthetic, Wellness, and Medical to form an industry. 

In other words, with the development of technology in the field of life sciences, a large number of care devices (beauty devices, medical devices, and non-medical devices), various functional foods, and physical health management programs have emerged.

Programs include PBM therapy, oxygen and hydrogen inhalation, physical therapy with various devices and equipment, yoga, Pilates, exercise therapy, and hyperthermia.

In addition, music therapy, art therapy, food therapy, laughter therapy, aromatherapy, energy therapy, meditation therapy, sauna, etc. have emerged, and these healing and therapeutic methods are officially taught at universities. 

(Treatment: Treatment focuses on eliminating apparently urgent symptoms (most of modern medicine's therapeutic practices). Healing: Finding the root cause of the disease and controlling it from the root. Describing fundamental treatment as healing. For example, how to change your lifestyle, fundamental blood circulation, and help lymph circulation to change your body constitution)

However, the problem is that the above-mentioned new medical regulations for new means of treatment are not contained in the medical legislation that were created a long time ago, so technically there is room for them all to violate the medical law. 

Due to the fierce competition in hospitals, hospitals in Korea and many countries are increasingly combining not only the existing medical practices of diagnosis, drug prescription, and surgery, but also various exercise therapy, food therapy, treatment using various medical and non-medical equipment, music, art, and energy therapy. 

In the past, beauty practices consisted of grooming hair or applying cosmetics to the face or skin, and today, it is becoming more common to use various equipment to penetrate various substances into the skin or apply physical force to change the shape of skin tissue.

Therefore, in order to pursue better beauty, it is not possible to be competitive in the beauty industry without doing what medical professionals can do in the medical law, so it is developing into an industry that combines medical care, beauty, and health care.

Medical and health care, and beauty

Aesthetic Industrial Reality

If you look at Aesthetic's recent sales patterns, you can see that it is making progress as follows. Most advanced Aesthetic centers apply physical force (hand, machinery, instruments) into the human body or inject drugs, chemicals, and other substances. There are a lot of medical devices that are mobilized here. This is against the medical law unless it is done by a medical professional, and it is virtually all illegal.

​Typical medical devices used in the treatment at the Aesthetic Center are:

① The most common treatment performed at Aesthetic Center is the Microneedle Therapy System (MTS). This MTS therapy uses fine acupuncture to artificially create very small wounds on the skin, allowing certain drugs to penetrate through the holes, and allows fibroblasts in the dermis to synthesize new collagen during natural healing. In other words, it is a treatment that utilizes the regenerative ability of the skin itself.

② Skin Rejuvenation Beauty Equipment refers to equipment that helps with skin recovery and regeneration-related lifting, tightening, and skin texture improvement. Radio Frequency (RF) and High Intensity Focused Ultrasonic Laser (HIFU) are typical of the energy used in these anti-aging equipment, and the biggest difference between the two is the depth of the energy source's skin and how it works. Skin elasticity can be expected through tissue contraction, collagen synthesis, and elastin regeneration.

​Inner beauty.

Inner beauty does not only temporarily improve the surface of the skin, which is a method of applying cosmetics or simply managing it, but also improves the skin itself by helping blood circulation through "eating habits" and other physical methods (e.g., PBM therapy, high-pressure oxygen therapy, hydrogen inhalation therapy, etc.)

Wellness Industry Realities

The wellness industry can be seen as an industry that combines beauty and medical care.

Food, exercise, lifestyle, stress management, and non-invasive (without compressing or penetrating the human skin) Developed into health care using a variety of high-tech equipment, immune management, sports rehabilitation center, cancer patient recreation facility, laughter therapy center, music therapy center, etc. 

It is also operated in parallel with the beauty business, and it is also operated in a convergent manner in medical facilities such as hospitals.

Conclusion

As we saw above, we can see that the medical, beauty, and wellness industries are developing into convergence industries. ​If you look at countries with a national income of more than $20,000 per capita, you can see that businesses in this field are developing in a similar way. If you look at the global market size statistics in the medical, beauty, and health industries, it is as follows.

Reference: https://drive.google.com/drive/folders/1pfZMty-gvlwxcF0yvh03BhDS4ILEACde?usp=sharing

In short, the boundaries of traditional medical, beauty, and health concepts are breaking down. This is the result of proving that traditional medical, beauty, and health concepts have no competitive edge in the market. Therefore, if you want to do a health business, it can be helpful to fuse related fields and set the direction with a new convergence concept that is future-oriented.

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